MAPcollective

PUBLIC RELATIONS - MARKETING - TOURISM - BRANDING

PRESENTATIONS

The Synergy of Museums and Tourism: can museums be an efficient "audience development" tool for tourism and vice versa?
Christian Waltl

Key Words: Qatar, Bahrain, cultural tourism

Traditions and Transformations: Tourism, Heritage and Cultural Change in the Middle East and North Africa Region conference, 7 April. Amman, Jordan, 4-7 April 2009
PowerPoint available HERE
Mediums of Heritage Presentation in the United Arab Emirates
Pia Anderson

Key Words: cultural tourism, museums, heritage industry

Traditions and Transformations: Tourism, Heritage and Cultural Change in the Middle East and North Africa Region conference, Amman, Jordan, 4-7 April 2009
Restoring the Past at the Qalat Al-Bahrain Site Museum
Nadine Boksmati Fattouh

Key Words: cultural tourism, image, reaching public

Traditions and Transformations: Tourism, Heritage and Cultural Change in the Middle East and North Africa Region conference, Amman, Jordan, 4-7 April 2009
The "Abu Dhabi Effect"?: Starchitecture, Museums and Urban Tourism in the Middle East
Maria Gravari-Barbas

Key Words: 'Bilbou effect', new model of leisure tourism

Traditions and Transformations: Tourism, Heritage and Cultural Change in the Middle East and North Africa Region conference, Amman, Jordan, 4-7 April 2009
Museums as a Strategy of Transformation
Margaret L May

Key Words: tourism, Saudi Arabia, Abu Dhabi

Traditions and Transformations: Tourism, Heritage and Cultural Change in the Middle East and North Africa Region conference, Amman, Jordan, 4-7 April 2009

PUBLICATIONS

Building on Culture
Maja Arslanagic Knezevic

Key Words: Qatar museums and tourism, cultural tourism strategy 

Australasian Leisure Management, issue 103, March/April 2014, p.58-59
From city branding to e-brands in developing countries: an approach to Qatar and Abu Dhabi
Hanan Hazime

Key Words: art museums, cultural strategy

African Journal of Business Management, vol. 5, no. 12, June 2011, p.4731-4745
Available HERE
Who brands whom?: the role of local authorities in the branching of art museums
Elsa Vivant

Key Words: Louvre, Guggenheim, museum brand

Town Planning Review, vol. 82, no. 1, January 2011, p.99-115
Abstract available HERE
Notes from the Gulf: marketing in a different dimention (case study 9A)
Sue Underwood & Pamela Erskine-Loftus

Key Words:  social media, female visitorship

In: Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions,
Ylva French & Sue Runyard, editors. Routledge, 2011, p.308-310
Cultural diplomacy and the United Arab Emirates: the emergence of a sovereign wealth fund nation on the international art world stage
Rula Al-Abdulrazak & Derrick Chong

Key Words: branding, art museums, Saadiyat Island

In: Handbook of Islamic Marketing, Özlem Sandikci & Gillian Rice, editors. Edward Elgar Publishing, 2011, p.439-461
Cultural Evolutions in the United Arab Emirates
Allison White

Key Words: marketing understanding outside the region

e-merge: journal of arts administration and policy, Far From Local: policy and practice (of art and culture) around the globe, vol. 2, no. 1, summer 2010
Available HERE
Tourism, Culture and Development in the Arab Region
Mohamed Berriane

Key Words: Oman, tourism projects, museums, heritage sites

UNESCO World Decade for Cultural Development, 1999.  75 pages
Available HERE
The development of marketing plans for museums: purpose, practice and programming
Makiya Al-Hajeri  

Key Words: Ajman Museum, methodology for constructing marketing plan

Masters in Museum Studies dissertation, Institute of Archaeology, University College London, 1998

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